Bing Maps now incorporate landmarks in their driving directions. This is a really great feature, as it will tell you what to look for while driving in unfamiliar territory. I experimented with incorporating landmarks into Google Maps driving directions about a year ago. You can take my demo for a spin here. Bing Maps goes a few steps further by identifying features ahead of turns to inform you that if you pass them, you’ve missed your turn. That and they have more than 6 points around New Brunswick as landmarks. 🙂
This is a great feature that should be incorporated into all the major routing and map providers. Considering Google and Microsoft are both catalogs of business and place name data, this additional functionality should not be difficult to keep up-to-date. They can take it even further by incorporating Street View and/or Birds’ Eye View – focused on the specific landmark – into the driving directions.